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Marketplace economics

Why Lumo Charges 10% (And What That Really Means)

July 13, 2026·by Lumo

Why Lumo Charges 10% (And What That Really Means)

Let's talk about money. Specifically, the money that disappears between what customers pay and what service providers actually receive.

On TaskRabbit, that cut is around 15%. DoorDash takes 25-30% from restaurants. Uber Eats? Similar. Some real estate platforms quietly pocket 20% or more. At Lumo, we charge 10%. Period.

This isn't a promotional rate or limited-time offer. It's our business model. And we think it matters more than you might realize.

The Math That Changes Everything

Let's say you're a delivery driver completing a $50 food order:

On a 30% platform: You pocket $35 On Lumo's 10% platform: You pocket $45

That's $10 more per order—a 28% increase in your actual earnings. Complete 20 orders a week? That's an extra $200 in your pocket. Over a year, it's $10,400 versus $36,400. That's not rounding error. That's rent money.

For customers, lower platform fees mean providers can charge less while still earning more. A handyman who needs to make $50 per hour after fees can quote you $56 on Lumo versus $67 on a 25% platform. Same work. Lower price. More competitive marketplace.

What You're Not Getting (Let's Be Honest)

We'd be lying if we said there's zero trade-off. Here's what we're not spending that 20% difference on:

Massive marketing budgets. You won't see Lumo ads during the Super Bowl. We grow through word of mouth and providers who tell others, "I actually make money on this platform."

Luxury support centers. Our support team is lean, real, and responsive—but we're not staffing thousands of people in glass towers. Most issues are handled through smart platform design, not armies of customer service reps.

Aggressive expansion. We're not trying to dominate 300 cities simultaneously. We're building deliberately, making sure each market works before moving to the next.

Complex insurance packages. We provide basic protections, but we're transparent: if you need extensive coverage for high-risk work, you might want supplemental insurance. We won't hide that cost in inflated fees.

Why the Big Platforms Charge More

To be fair, those 25-30% fees aren't pure profit. Large platforms spend billions on:

  • Brand recognition campaigns
  • Lobbying and legal battles
  • Shareholder returns and executive compensation
  • Constant app redesigns (whether you want them or not)
  • Acquiring smaller competitors

These aren't inherently bad things. But ask yourself: as a provider trying to earn a living or a customer looking for good value, how much do you actually benefit from your platform outspending competitors on Instagram ads?

Our Bet on Efficiency

We built Lumo on a simple premise: modern technology is cheap, and marketplace infrastructure doesn't need to cost 30% per transaction.

Payment processing? About 2-3%. Hosting and servers? Negligible at scale. Customer acquisition? Significantly cheaper when your providers become advocates because they're actually making money.

The remaining 7% covers our operations, improvements, and yes, a modest profit. But we're not trying to become a billion-dollar unicorn by next quarter. We're trying to build a sustainable marketplace where providers thrive and customers get fair prices.

What This Means for You

If you're a service provider: You keep more of what you earn. You can price more competitively. You might actually build a sustainable business instead of working for fractions.

If you're a customer: You get better prices because providers aren't baking in massive platform fees. You're supporting local people who are earning fair compensation for their work.

If you're both (and most of us are): You're participating in a marketplace that works for humans, not just shareholders.

The Bottom Line

We charge 10% because we can. Because technology allows it. Because we think the people doing the actual work should keep more of the money. And because we believe a marketplace built on fair economics will ultimately beat one built on maximum extraction.

Will we always be at 10%? We promise to stay well below industry standard and always be transparent if anything changes. But right now, the math works for everyone—and that's exactly how a marketplace should be.

Ready to keep more of what you earn or pay less for what you need? See what's happening in your neighborhood on Lumo.

Tags
pricingcommissiongig-economytransparencymarketplace-economics